CTA - Call to Action - Button on the site or email.CS Hub - Control and Communications - support center in Malta.CSI - Compliance Suspected Incident - ticket in the Company's internal ticketing system.CPA - Cost per Acquisition = Marketing spend/FTD’s Timing: we pay now.CLV - Customer Life Time Value in $ Timing: along time, sometimes even more than 4 years.Bank ID – in Sweden is same as the Social Security in the US.We can choose the players that see them, and we can choose the most valued players for this promotion. And we use segmented (for Norm, HV, VIP etc.) communications (email, OMG, etc.). BTL (Below the line) – not use communications types that everyone can see (like banner).BOSS – Business Operations Support System - is a system that gets all the data about users in a real time.Everyone can see them, so we want it to be safe and that users wager before they get a bonus. ATL (Above The Line) – the big promotions that have banners. He will always tend to roll bonus winnings.
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